{"id":27,"date":"2026-10-14T10:36:55","date_gmt":"2026-10-14T10:36:55","guid":{"rendered":"https:\/\/pruebasfoocuzz.com\/?page_id=27"},"modified":"2026-10-21T16:15:35","modified_gmt":"2026-10-21T16:15:35","slug":"metodologia","status":"publish","type":"page","link":"https:\/\/pruebasfoocuzz.com\/?page_id=27","title":{"rendered":"METODOLOG\u00cdA"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"27\" class=\"elementor elementor-27\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-05c7a8b e-con e-atomic-element e-flexbox-base e-default-div e-74afedf \" data-id=\"05c7a8b\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"05c7a8b\" data-e-type=\"e-flexbox\" data-id=\"05c7a8b\">\n    <div class=\"elementor-element elementor-element-45a3502 e-con-full e-flex e-con e-parent\" data-id=\"45a3502\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<h2 data-interaction-id=\"24fb16d\" class=\"e-24fb16d-6e0f8df e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"24fb16d\">METODOLOG\u00cdA<\/h2>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-036d153 e-flex e-con-boxed e-con e-parent\" data-id=\"036d153\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e05448 elementor-widget elementor-widget-spacer\" data-id=\"1e05448\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1a670b elementor-widget elementor-widget-html\" data-id=\"d1a670b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n@import 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.lp-grid span{\n  font-family:'Inter',system-ui,-apple-system,'Segoe UI',sans-serif; text-transform:none;\n}\n\n\/* Cabecera de la secci\u00f3n *\/\n.lana-proceso .lp-hero{padding:100px 6vw 4vh 22vw;max-width:1200px;margin:0 auto}\n.lana-proceso .lp-hero small{display:block;color:var(--accent);font-size:16px;font-weight:500;letter-spacing:.2em;text-transform:uppercase}\n.lana-proceso .lp-sub{margin-top:.8em;font-weight:400;color:var(--muted)}\n.lana-proceso .lp-hero h2{font-size:clamp(2.2rem,5vw,50px);line-height:1.1;margin:.4em 0;font-weight:300;color:var(--accent);letter-spacing:normal}\n.lana-proceso .lp-hero p{max-width:34ch;color:var(--muted);font-size:20px;line-height:25.6px}\n\n\/* Hilo, aguja e iconos *\/\n.lana-proceso .lp-wrap{position:relative;max-width:1440px;margin:0 auto;padding:6vh 4vw 14vh}\n.lana-proceso svg.lp-thread{position:absolute;inset:0;width:100%;height:100%;max-width:none;pointer-events:none;overflow:visible}\n.lana-proceso svg.lp-top{z-index:3}\n.lana-proceso .lp-thread path{fill:none;stroke-linecap:round;stroke-linejoin:round}\n.lana-proceso .lp-base{stroke:var(--line);stroke-width:2;stroke-dasharray:2 7}\n.lana-proceso .lp-live{stroke:var(--thread);stroke-width:3}\n.lana-proceso .lp-back{stroke:var(--accent);stroke-width:3;stroke-dasharray:1 8}\n.lana-proceso .lp-ball circle{fill:none;stroke:var(--thread);stroke-width:2}\n.lana-proceso .lp-needle-shape{filter:drop-shadow(0 3px 4px rgba(0,0,0,.35))}\n.lana-proceso .lp-thread .lp-needle-body{fill:var(--accent);stroke:var(--ink);stroke-width:1.4;stroke-linejoin:round}\n.lana-proceso .lp-thread .lp-needle-shine{fill:none;stroke:#fff;stroke-opacity:.55;stroke-width:1.2;stroke-linecap:round}\n.lana-proceso .lp-needle-eye{fill:var(--page-bg);stroke:var(--ink);stroke-width:1}\n.lana-proceso .lp-node{color:var(--ink)}\n.lana-proceso .lp-node > circle{fill:var(--soft);stroke:var(--thread);stroke-width:2.5;transition:fill .4s,stroke .4s}\n.lana-proceso .lp-node .lp-ic, .lana-proceso .lp-node .lp-ic 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.lp-grid{grid-template-columns:1fr}}\n.lana-proceso .lp-grid > div{border-top:3px solid var(--ink);padding-top:14px}\n.lana-proceso .lp-grid strong{display:block;font-size:20px;font-weight:700;margin-bottom:.3em;color:var(--ink)}\n.lana-proceso .lp-grid span{color:var(--muted);font-size:20px}\n\n@media (max-width:760px){\n  .lana-proceso .lp-hero{padding-left:6vw}\n  .lana-proceso .lp-step{width:86%;margin-bottom:var(--gap-mob);padding:22px}\n  .lana-proceso .lp-step:nth-of-type(odd){margin-left:auto}\n  .lana-proceso .lp-step:nth-of-type(even){margin-right:auto}\n}\n@media (prefers-reduced-motion:reduce){\n  .lana-proceso .lp-step{opacity:1;transform:none;transition:none}\n}\n<\/style>\n\n<div class=\"lana-proceso\" id=\"lana-proceso\">\n\n  <section class=\"lp-hero\">\n    <h2>As\u00ed hilamos con tu marca<\/h2>\n    <p>No es una escalera. Es un bucle: lo que aprendemos vuelve al ovillo.<\/p>\n  <\/section>\n\n  <section class=\"lp-wrap\">\n    <svg class=\"lp-thread lp-bottom\" aria-hidden=\"true\">\n      <path class=\"lp-base\"\/>\n      <path class=\"lp-back\"\/>\n      <path class=\"lp-live\"\/>\n      <g class=\"lp-ball\"><\/g>\n      <g class=\"lp-dots\"><\/g>\n    <\/svg>\n    <svg class=\"lp-thread lp-top\" aria-hidden=\"true\">\n      <g class=\"lp-needle\"><g class=\"lp-needle-shape\">\n        <path class=\"lp-needle-body\" d=\"M-14 -3.6 L96 -1.7 L128 0 L96 1.7 L-14 3.6 Z\"\/>\n        <path class=\"lp-needle-shine\" d=\"M-4 -1.8 L88 -0.8\"\/>\n        <ellipse class=\"lp-needle-eye\" cx=\"0\" cy=\"0\" rx=\"8\" ry=\"1.8\"\/>\n      <\/g><\/g>\n    <\/svg>\n\n    <article class=\"lp-step\"><div class=\"lp-tag\"><b>01<\/b> OVILLO<\/div><h3>Entendemos tu negocio<\/h3><p>Te acompa\u00f1amos desde el primer d\u00eda. Analizamos tu negocio y tus necesidades para saber d\u00f3nde est\u00e1s, qu\u00e9 quieres conseguir y qu\u00e9 te est\u00e1 frenando de verdad.<\/p><\/article>\n    <article class=\"lp-step\"><div class=\"lp-tag\"><b>02<\/b> MADEJA<\/div><h3>Miramos a tu alrededor<\/h3><p>Tu competencia real, no la que crees. Te ayudamos a identificar con qui\u00e9n compites de verdad y comparamos tu rendimiento con los l\u00edderes de tu sector para ver d\u00f3nde hay margen para ganar.<\/p><\/article>\n    <article class=\"lp-step\"><div class=\"lp-tag\"><b>03<\/b> HEBRA<\/div><h3>Recorremos el camino de tus clientes<\/h3><p>Los de hoy y los que a\u00fan no te conocen. Analizamos y trazamos su customer journey para entender c\u00f3mo te descubren, qu\u00e9 les hace dudar y qu\u00e9 les hace volver.<\/p><\/article>\n    <article class=\"lp-step\"><div class=\"lp-tag\"><b>04<\/b> TRAMA<\/div><h3>Trazamos el rumbo y la voz<\/h3><p>Definimos el camino a seguir, con cada paso alineado con los objetivos de tu marca o de tu empresa. Construimos y coordinamos la narrativa y los mensajes para que tu marca diga lo mismo, y suene a ti, en todas partes.<\/p><\/article>\n    <article class=\"lp-step\"><div class=\"lp-tag\"><b>05<\/b> TEJIDO<\/div><h3>Creamos y lo ponemos en circulaci\u00f3n<\/h3><p>Aqu\u00ed entra la creatividad: identidad, campa\u00f1as, contenidos, web. Elegimos los mejores canales y los conectamos entre s\u00ed para que quien te encuentre por cualquiera de ellos viva una experiencia continua, clara y f\u00e1cil de usar.<\/p><\/article>\n    <article class=\"lp-step\"><div class=\"lp-tag\"><b>06<\/b> ABRIGO<\/div><h3>Aprendemos y volvemos a empezar<\/h3><p>Los datos solo valen si sirven para decidir. Convertimos los datos en conclusiones aplicables, optimizamos y seguimos a tu lado en modo always on. Lo que aprendemos vuelve al ovillo, y el hilo contin\u00faa.<\/p><\/article>\n    <div class=\"lp-loop\"><p>Y el hilo vuelve al <em>ovillo<\/em>.<\/p><\/div>\n  <\/section>\n\n  <section class=\"lp-how\">\n    <h2>C\u00f3mo trabajamos contigo<\/h2>\n    <div class=\"lp-grid\">\n      <div><strong>Squads a medida<\/strong><span>Cada proyecto tiene su equipo, sin estructuras fijas ni perfiles de relleno.<\/span><\/div>\n      <div><strong>Un interlocutor, todas las disciplinas<\/strong><span>Hablas con una persona y detr\u00e1s est\u00e1 todo el grupo.<\/span><\/div>\n      <div><strong>Datos con criterio<\/strong><span>Medimos mucho, pero decidimos con cabeza.<\/span><\/div>\n      <div><strong>Transparencia<\/strong><span>Sabes en qu\u00e9 estamos, por qu\u00e9 y para qu\u00e9.<\/span><\/div>\n    <\/div>\n  <\/section>\n\n<\/div>\n\n<script>\n(function(){\n  var root=document.getElementById('lana-proceso'); if(!root) return;\n  var wrap=root.querySelector('.lp-wrap'),\n      svg=root.querySelector('.lp-bottom'),svg2=root.querySelector('.lp-top'),\n      live=root.querySelector('.lp-live'),base=root.querySelector('.lp-base'),back=root.querySelector('.lp-back'),\n      needle=root.querySelector('.lp-needle'),ball=root.querySelector('.lp-ball'),dotsG=root.querySelector('.lp-dots'),\n      steps=[].slice.call(wrap.querySelectorAll('.lp-step')),loopEl=wrap.querySelector('.lp-loop'),\n      NS='http:\/\/www.w3.org\/2000\/svg',len=0,backLen=0,dots=[],pts=[],raf=0;\n\n  \/\/ Iconos de cada paso: ovillo, madeja, hebra (carrete), trama, tejido (agujas), abrigo\n  var ICONS=(function(){\n    function weave(){var s='',c=[6,12,18],i,j,x0,y0;\n      for(j=0;j<3;j++){x0=3;for(i=0;i<3;i++){if((i+j)%2===0){s+='M'+x0+' '+c[j]+'H'+(c[i]-2.2);x0=c[i]+2.2;}}s+='M'+x0+' '+c[j]+'H21';}\n      for(i=0;i<3;i++){y0=3;for(j=0;j<3;j++){if((i+j)%2===1){s+='M'+c[i]+' '+y0+'V'+(c[j]-2.2);y0=c[j]+2.2;}}s+='M'+c[i]+' '+y0+'V21';}\n      return '<path d=\"'+s+'\"\/>';}\n    return [\n      '<circle cx=\"11.5\" cy=\"11.5\" r=\"8\"\/><path d=\"M5 7.5c5 .5 10 4 12 10M3.8 12c4.5 1 9 4.5 10.5 8M8 4.2c4.5 1 8.5 4 10.5 8.5M17 19c2 1.8 3 .8 4 3\"\/>',\n      '<ellipse cx=\"12\" cy=\"13\" rx=\"9\" ry=\"8\"\/><ellipse cx=\"12\" cy=\"13\" rx=\"6.2\" ry=\"5.2\"\/><ellipse cx=\"12\" cy=\"13\" rx=\"3.4\" ry=\"2.6\"\/><rect x=\"8.5\" y=\"3\" width=\"7\" height=\"4\" rx=\"1\"\/>',\n      '<path d=\"M6 3h12v3H6zM6 18h12v3H6zM8 6h8v12H8zM8 9l8 2M8 12l8 2M8 15l8 2M16 17c3 0 3 3 5 3\"\/>',\n      weave(),\n      '<path d=\"M4 21L17 4M20 21L7 4\"\/><circle cx=\"17.5\" cy=\"3.5\" r=\"1.3\"\/><circle cx=\"6.5\" cy=\"3.5\" r=\"1.3\"\/><path d=\"M4.5 17.5c1.5-1.5 3-1.5 4.5 0s3 1.5 4.5 0 3-1.5 4.5 0\"\/>',\n      '<path d=\"M9 3L4 5.5V21h16V5.5L15 3l-3 4z\"\/><path d=\"M12 7v14M9 3l3 5 3-5M15 12h2M15 16h2\"\/>'\n    ];})();\n\n  function build(){\n    var W=wrap.clientWidth,H=wrap.clientHeight,mob=W<760;\n    if(!W||!H) return;\n    svg.setAttribute('viewBox','0 0 '+W+' '+H);\n    svg2.setAttribute('viewBox','0 0 '+W+' '+H);\n    var bx=Math.max(48,W*.06),by=36;\n    \/\/ el hilo se queda en el lado opuesto a la tarjeta, a la altura de su centro\n    pts=steps.map(function(s,i){\n      var y=s.offsetTop+s.offsetHeight\/2,left=(i%2===1);\n      var x=left? 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Es un bucle: lo que aprendemos vuelve al ovillo. 01 OVILLO Entendemos tu negocio Te acompa\u00f1amos desde el primer d\u00eda. Analizamos tu negocio y tus necesidades para saber d\u00f3nde est\u00e1s, qu\u00e9 quieres conseguir y qu\u00e9 te est\u00e1 frenando de verdad. 02 MADEJA Miramos a tu [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-27","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>METODOLOG\u00cdA - WEB LANA<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"METODOLOG\u00cdA - WEB LANA\" \/>\n<meta property=\"og:description\" content=\"METODOLOG\u00cdA As\u00ed hilamos con tu marca No es una escalera. 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